The La Crosse WIC Program
The goal of the WIC program is to support and educate pregnant, breastfeeding and postpartum women, infants, and young children in achieving optimal health and nutrition! 

(Click here for a YouTube Video to learn more about the WIC Program!)

WIC Provides:

  • Nutritious foods such as, milk, eggs, cereal, fruits and vegetables, whole wheat/whole grain foods, juice, canned or dried beans and peas, peanut butter
  • Breastfeeding education and support. 
  • Individualized Nutrition Education for eating healthy during pregnancy.
  • Individualized Nutrition Education for your infant and toddlers.
  • Individualized Nutrition Education and Fit Families program for preschoolers. 
  • Referrals to community programs. 

WIC rolled out with eWIC in June of 2015! No more paper checks!

ewic card

Apply for WIC:

Online WIC Application

Or call: 608-785-9865

WIC Income Guidelines can be found here:

eWIC Rights and Responsibilities can be found here:

USDA is an equal opportunity provider and employer.

Please find the full non-discrimination statement here.