La Crosse Takes a Stand for Fruits and Veggies with Innovative Marketing Campaign

La Crosse County FoodWIse, and the La Crosse County Health Department, in collaboration with other local and state partners announced a partnership with FNV, the brand for fruits and veggies. Together, FNV and local partners are on a mission to get La Crosse residents eating more fruits and veggies!

FNV – or fruits and veggies – is a campaign that has united every type of fruit and veggie under one awesome brand. With a dash of playful creativity and help from over 85 celebrities, FNV is harnessing the power of marketing to promote fruits and veggies in the same way big brands market their products.

The FNV campaign was recently featured at the La Crosse Loggers Mascot Olympics where our very own carrot and cucumber entered the competition. The cucumber brought home the silver medal and the carrot brought home the bronze medal!  

Key Points:

  • Of the $2 billion per year spent advertising food and beverages – less than 1% is spent on healthier foods.
  • FNV was created to say enough is enough, and finally give fruits and veggies a little skin in the game.
  • FNV is NOT an education campaign. FNV is a social marking campaign aimed at shifting attitudes and social norms about fruits and vegetables.
  • FNV is a campaign targeting millennials (ages 18-34).

Want to spread your love for fruits and veggies too? It’s easy, just start snapping photos of your favorite fruits and veggies, cool ways you prepare them, or tricks for getting them into your (or your kids’!) meals. Remember to tag @TeamFNV and use the hashtag #FNVinWI so we can see how much Wisconsin really loves fruits and veggies.